A new downtown development offers more urban living, some of the city’s most modern office space – and a new grocery store.



Potential central Fort Lauderdale residents want Flagler Village-style options south of Broward Boulevard, in the heart of downtown. Potential office tenants want state-of-the-art amenities and facilities that give employees the options they want. The increasing number of people living downtown want a supermarket right where they live.

Broadly, these were the ideas that led the Stiles Corporation to a new downtown development that could be said to be ambitious, even by their standards. The Main Las Olas, a 1.4-million-square-foot mixed-use development on East Las Olas Boulevard near SE Second Avenue, includes a 27-story tower, 341 residential units at a mixture of price points, and retail including a GreenWise Market.

The first residents began moving into Novo Las Olas, the development’s residential side, in late November. As this story was being written, GreenWise was aiming for a late December opening, and Stiles was considering retail tenants for the Las Olas side of the development.

People at Stiles have been thinking about a project like this for some time – and believe that now is the right time to make it happen.

“The vision of this project started 8 to 10 years ago,” Stiles CEO and board director Ken Stiles says. “We’ve put a lot of thought into it. We looked into the downtown market. We felt like it was the right time…for a new building to be built.”

Though just one of a number of tenants, the GreenWise Market is a key part of the development. Owned by Publix, GreenWise locations tend to be smaller – like this one, often on the ground floor of buildings rather than standalone Publix supermarkets.

“With the GreenWise concept, it’s not your traditional Publix,” Stiles says. “It will have your regular groceries, but for a lot of it, it will be prepared foods” like a Whole Foods or a Fresh Market.

Photography: Stiles.

“Our relationship with Publix has been great over the years,” Stiles says. “I think we’ve developed 41 Publixes throughout the Southeast. In the last six years, they really wanted a location around downtown.”

Stiles looked around Flagler Village, but with so much multistory residential being built there, it was never going to work financially to find a spot for a standalone Publix, Stiles says. A GreenWise sounded like the better option for central Fort Lauderdale. When Publix looked at the area’s demographics – the increasing number of people living downtown, within walking distance to work and entertainment – they liked what they saw.

“If we’d suggested this 10 years ago, I don’t think they would have agreed,” he says. “They felt they had the walkability to move forward for it.”

Photography: Stiles.

A supermarket in the building is also a great offer for attracting tenants. “We felt that it’s going to be the biggest amenity, and also the hype,” Stiles says. He thinks residents will also be attracted by what goes in on the Las Olas side, although they’re still looking at exactly what that is going to be.

“On the Las Olas side, we’ve got a lot of interest,” he says. “We’re just kicking around what we’re going to do there – whether it’s going to be more restaurant related, social, or a bank, which we’ve considered as well.”

The apartments themselves have a number of different price points, with the least expensive coming in at less than $1,800 a month.

Photography: Stiles.

“This was really the (question) from the beginning – how do we build a downtown building for the resident who lives in Flagler Village? Give somebody south of Broward something with a grocery store, something walkable,” Stiles says. “That’s how the design really came about.”

It feels different from other Stiles projects. “It’s got a more edgy feeling, I would say,” Stiles says. “It’s a lot more exposed concrete; we’ve got graffiti artists going in to add art to it.” That said, it’s also got amenities like a pool deck and grilling/socializing spaces. Social spaces are also a big part of the development’s other component, its office space.

There have been hardly any new office buildings built in downtown Fort Lauderdale in the last couple decades, Stiles notes, and when they were thinking about this one, he and several others flew around the country looking at other new office developments.

“The glass is a perfect example,” he says. “We wanted a different look than we’ve done in the past.” The only place that the non-glassy, transparent glazing system they wanted had been used was in one building in Denver, which they looked at.“That was one of the first differences we did on the aesthetic side of it.”

Meanwhile the 14-foot slab for a floor meant 12-foot glass in the offices. “And it has been a wow factor when tenants have toured the space,” he says.

Photography: Stiles.

They also took some of what they’d learned about residential developments and incorporated it into the office side. That means a residential-style lounge or amenity area, outdoor bar and firepit, patio and breakout spaces with a living room feel.

There’s also a gym, showers and a bike storage system. They felt it was important for the gym to have shower facilities for those who want to cycle to work, have a jog at lunch or work out before going to work.

It’s all part of an ongoing activation of the downtown portion of Las Olas. Twenty years ago, Stiles notes, the part of Las Olas that anyone not working there wanted to visit ended at the tunnel. Eventually restaurants spread out – but then Third Avenue became the kind-of cutoff. Now downtown is becoming one uninterrupted space.

“It’s not just our project but all the projects there,” Stiles says, “that are really activating that part of Las Olas.”



Deidre Krause

NewStar Media 





NEW YORK and SAN FRANCISCO and MIAMI,– January 4, 2021 – Blanca Commercial Real Estate,

 Shorenstein Properties, LLC (“Shorenstein”), an owner and operator of high-quality office, residential and mixed-use properties across the U.S., today announced that Blackstone (NYSE:BX) has signed a 41,000-square-foot lease at 2 MiamiCentral in Downtown Miami. Blackstone intends to create a new office to expand the firm’s in-house technology capabilities with plans to hire more than 200 tech-focused employees in Miami in the coming years.

Following today’s announcement, 2 MiamiCentral is now 98 percent leased to a diverse base of national, institutional tenants including Carlton Fields, Ernst & Young and New Fortress Energy. The building is located in Miami’s thriving downtown district, immediately adjacent to the MiamiCentral train station.

Miami is a vibrant city with a pipeline of top technology talent available from best in class university programs, as well as an experienced workforce that will enable us to diversify our talent pool and grow our technology team. 2 MiamiCentral’s prime downtown location and access to mass transit make it an ideal office location,” said John Stecher, Blackstone’s Chief Technology Officer.

“Shorenstein is pleased to welcome Blackstone to 2 MiamiCentral and Downtown Miami,” said Claude Esposito, Vice President, Capital Transactions at Shorenstein. “South Florida has long been a strategic focus for Shorenstein, and Blackstone’s commitment to 2 MiamiCentral is a testament to the property’s distinct features and desirable, transit-oriented location. As the working world continues to evolve, we remain focused on providing our tenants with high-quality office spaces that are equipped with cutting edge technology to prioritize safety and sustainability.”

Shorenstein’s ownership of properties in South Florida also includes The Main Las Olas in Downtown Fort Lauderdale, a newly delivered mixed-use development that includes a 25-story, 385,000-square-foot Class A office building that is currently leasing to prospective tenants. In addition to the property’s amenities, which include covered and uncovered outdoor terraces with ocean views, club rooms, lounges, flex multipurpose spaces and a state-of-the-art fitness center, The Main Las Olas’ adjacent residential tower, Novo Las Olas, will have Fort Lauderdale’s first Publix GreenWise on its ground floor. Publix GreenWise is a grocer that offers a variety of organic, natural and specialty groceries including a hot bar with ready-to-go items.

“This is an exciting deal that comes as Miami sees a wave of new-to-market activity. The South Florida office market is thriving and continues to attract world class tenants such as Blackstone,” said Danet Linares, Vice Chairman of Blanca Commercial Real Estate. “This deal affirms South Florida’s position as the technology hub in the southeast.”

Financial terms of the lease were not disclosed. Blackstone was represented by Alan Kleber and Ryan Nunes of JLL. Shorenstein was represented by Danet Linares of Blanca Commercial Real Estate with support from Andres del Corral and CEO Tere Blanca.

About Blanca Commercial Real Estate
Blanca Commercial Real Estate, the leading independently owned commercial real estate brokerage firm in Florida, provides a complete range of brokerage and advisory services to owners and users of commercial real estate. Established in 2009, the firm is noted for delivering distinct client value through a personalized approach, unique methodology, data-driven insight, vast network and deep community engagement. Practice areas include landlord representation, property management, development consulting, tenant representation, build-to-suit advisory services, and land/investment property acquisition and disposition. For more information, visit

About Shorenstein Properties LLC
Founded in 1924, Shorenstein Properties LLC is a privately-owned, real estate firm that owns and operates high-quality office, residential and mixed-use properties across the U.S., with offices in San Francisco and New York. Since 1992, Shorenstein has sponsored twelve closed-end investment funds with total equity commitments of $8.8 billion, of which Shorenstein committed $723.5 million. The firm uses its integrated investment and operating capabilities to take advantage of opportunities that, at the particular time in the investment cycle, offer the most attractive returns. Investments have included ground-up developments, asset repositioning and stabilized assets; investment structures have included asset acquisitions, mezzanine loans, preferred equity investments and structured joint ventures. These funds have invested in properties totaling 67 million square feet in transactions with a gross investment value in excess of $16 billion. More information is available at