Securing Quality Tenants. Fast.
SITUATION –Tall Obstacles for a Skyscraper
With zero pre-leasing at the time of our engagement, 1450 Brickell faced significant hurdles, including:
- Tenant aversion to being first in an otherwise empty building
- Perceived location issues at the “end” of Brickell
- Unknown financial capability of ownership group
STRATEGY – Leverage Marketing and Branding
The Blanca team turned potential problems into opportunities:
- Positioning building at “Brickell’s entrance”, rather than “end”
- Communicating building’s attributes and financial strength of ownership group
RESULTS – Creatively-Driven Leasing Success
Within 5 months of engagement, the Blanca team had:
- Executed an 80,000 square foot anchor tenant lease within 5 months of engagement
- Achieved 40% pre-lease at T.C.O. within 12 months of engagement
- 98% leased within 36 months of C.O.
- Consistently achieving top rents in Brickell
PAY IT FORWARD: “BE ACTIVE IN THE MOMENT BUT PATIENT WITH THE RESULTS”
/in In the news /by Katrina MirazoMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article MIAMI – March 31, 2022 –What has been the biggest challenge in your particular role and how have you overcome those obstacles? My passion has always been to create and support the implementation of winning strategies for our clients. To accomplish this, my focus has been to […]
MORE THAN HALF OF WORKERS BACK TO THE OFFICE IN DOWNTOWN FORT LAUDERDALE: REPORT
/in In the news /by Katrina MirazoMEDIA CONTACT: Lidia Dinkova The Real Deal Full Article MIAMI – January 21, 2022 – Downtown Fort Lauderdale’s return to the office is outpacing that of major markets such as New York, San Francisco and Austin, as well as the national average, a new report shows. From 50 percent to 55 percent of workers […]