Maximizing Owner’s ROI
SITUATION – An Unengaged Target Audience
When the Blanca team was retained, the project had minimal pre-leasing due to:
- Challenging economic environment
- Perceived small and inefficient floor plans
- Impaired views
STRATEGY – A Customized Marketing Program
We set to turn perceived challenges into opportunities, with a branding and communications program focused on the project’s location and prestigious address, targeting new-to-market tenants.
RESULTS – Objectives Quickly Achieved
Our team’s strategy, relentless drive, deeply honed experience and marketing expertise resulted in leasing 90 percent of the project to quality tenants within 36 months of C.O.
PAY IT FORWARD: “BE ACTIVE IN THE MOMENT BUT PATIENT WITH THE RESULTS”
/in In the news /by Katrina MirazoMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article MIAMI – March 31, 2022 –What has been the biggest challenge in your particular role and how have you overcome those obstacles? My passion has always been to create and support the implementation of winning strategies for our clients. To accomplish this, my focus has been to […]
MORE THAN HALF OF WORKERS BACK TO THE OFFICE IN DOWNTOWN FORT LAUDERDALE: REPORT
/in In the news /by Katrina MirazoMEDIA CONTACT: Lidia Dinkova The Real Deal Full Article MIAMI – January 21, 2022 – Downtown Fort Lauderdale’s return to the office is outpacing that of major markets such as New York, San Francisco and Austin, as well as the national average, a new report shows. From 50 percent to 55 percent of workers […]