Maximizing Owner’s ROI
SITUATION – An Unengaged Target Audience
When the Blanca team was retained, the project had minimal pre-leasing due to:
- Challenging economic environment
- Perceived small and inefficient floor plans
- Impaired views
STRATEGY – A Customized Marketing Program
We set to turn perceived challenges into opportunities, with a branding and communications program focused on the project’s location and prestigious address, targeting new-to-market tenants.
RESULTS – Objectives Quickly Achieved
Our team’s strategy, relentless drive, deeply honed experience and marketing expertise resulted in leasing 90 percent of the project to quality tenants within 36 months of C.O.
Miami Heads to icy Northeast to lure businesses
/in Danet Linares, In the news /by Bianca CintronThe glacial pace of Flagler Street’s renovation downtown has built frustration since the project was proposed in 2011. Last week, directors of Miami’s Downtown Development Authority agreed to another delay.
Downtown Miami’s office market is diversifying: That’s good news for our local economy
/in Danet Linares, In the news /by Bianca CintronThe glacial pace of Flagler Street’s renovation downtown has built frustration since the project was proposed in 2011. Last week, directors of Miami’s Downtown Development Authority agreed to another delay.