A UNIQUE BUILDING. LEASED QUICKLY.
- High vacancy at time of engagement
- Location was perceived to be too far from restaurants and retail shopping
- Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
- Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
- Implemented a proactive and aggressive canvassing program
- 90% leased with quality tenants in less than a year from engagement
- Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million