Location was perceived to be too far from restaurants and retail shopping
STRATEGY
Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
Implemented a proactive and aggressive canvassing program
RESULTS
90% leased with quality tenants in less than a year from engagement
Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
MEET THE 2024 POWER LEADERS 250 – REAL ESTATE
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Welcome to Part IV of our Power Leaders 250 online package. Today, we share executives that excel in the Real Estate […]
TERRA BREAKS GROUND ON BAY HARBOR ISLAND MIXED-USE PROEJECT
/in In the news /by Geraldine GonzalezMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article Terra broke ground on a mixed-use project in Bay Harbor Islands that will feature condos, an office and a restaurant. […]