Location was perceived to be too far from restaurants and retail shopping
STRATEGY
Developed customized marketing campaign to position the project’s location as the new center of Coral Gables upon completion of the mixed-use project across the street
Positioned and promoted building’s unique contemporary design and unique features such as first rooftop terrace in the submarket
Implemented a proactive and aggressive canvassing program
RESULTS
90% leased with quality tenants in less than a year from engagement
Sold within two years of delivery to institutional investor achieving less than a 5% cap rate at $24.5 million
PAY IT FORWARD: “BE ACTIVE IN THE MOMENT BUT PATIENT WITH THE RESULTS”
/in In the news /by Katrina MirazoMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article MIAMI – March 31, 2022 –What has been the biggest challenge in your particular role and how have you overcome those obstacles? My passion has always been to create and support the implementation of winning strategies for our clients. To accomplish this, my focus has been to […]
MORE THAN HALF OF WORKERS BACK TO THE OFFICE IN DOWNTOWN FORT LAUDERDALE: REPORT
/in In the news /by Katrina MirazoMEDIA CONTACT: Lidia Dinkova The Real Deal Full Article MIAMI – January 21, 2022 – Downtown Fort Lauderdale’s return to the office is outpacing that of major markets such as New York, San Francisco and Austin, as well as the national average, a new report shows. From 50 percent to 55 percent of workers […]