Public opinion of project (Two MiamiCentral & Three MiamiCentral) and location generally unfavorable when awarded the assignment in early 2014
Skepticism about project’s announced delivery date
STRATEGY
Developed and implemented a customized canvassing strategy
Create the vision for the neighborhood and the project offering unmatched access and connectivity coupled with proactive and targeted canvassing to attract quality tenants
Launched marketing initiative to change public perception through effective messaging to create the vision at project completion
RESULTS
Shifted community perception, driving leasing momentum and occupancy successfully with 52% pre-leased and 97% leased within 12 months of delivery. The Blackstone Group acquired in 3/2021 for $230.0M ($700/RSF).
MAJOR TENANTS
Carlton Fields, Venevision (Cisneros), The Blackstone Group, Viacom, and EY
PAY IT FORWARD: “BE ACTIVE IN THE MOMENT BUT PATIENT WITH THE RESULTS”
/in In the news /by Katrina MirazoMEDIA CONTACT: Daniella Aragon-Andre Levy Public Relations Full Article MIAMI – March 31, 2022 –What has been the biggest challenge in your particular role and how have you overcome those obstacles? My passion has always been to create and support the implementation of winning strategies for our clients. To accomplish this, my focus has been to […]
MORE THAN HALF OF WORKERS BACK TO THE OFFICE IN DOWNTOWN FORT LAUDERDALE: REPORT
/in In the news /by Katrina MirazoMEDIA CONTACT: Lidia Dinkova The Real Deal Full Article MIAMI – January 21, 2022 – Downtown Fort Lauderdale’s return to the office is outpacing that of major markets such as New York, San Francisco and Austin, as well as the national average, a new report shows. From 50 percent to 55 percent of workers […]