Blanca Commercial Real Estate Launches New Division

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By Brian Bandell

Blanca Commercial Real Estate has launched a property management practice after hiring Peter Romero.

He previously managed more than 1 million square feet of office and mixed- use space while working for Taylor & Mathis and Cushman & Wakefield. Miami-based Blanca CRE named him VP of the new Blanca Property Management, where he will build a new team.

“We are thrilled to welcome a respected professional with Peter’s track record to lead the operations of Blanca Property Management,” said Tere Blanca, chairman and CEO of Blanca Commercial Real Estate. “Beyond his professional qualifications, he possesses an outgoing, collaborative personality and passion for excellence that fit perfectly with our company culture.”

The move comes after Blanca CRE hired John Guitar, previously with Brightline developer Florida East Coast Industries, as managing director and vice chair to plan for a statewide expansion and the introduction of more services. Other new additions to Blanca CRE include Controller Arturo Cepero, a CPA, and Chief Marketing Officer Diana Pubchara.

Blanca CRE ranked No. 15 on the Business Journal’s Commercial Real Estate Brokerages list with $215 million in deals in 2016, mostly office leases.

Blanca CRE dives into property management

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By Katherine Kallergis

Blanca Commercial Real Estate is jumping into property management.

Tere Blanca’s company announced it brought on Peter Romero to lead the new division. Romero previously managed an office and mixed-use portfolio of more than 1 million square feet at Taylor & Mathis and Cushman & Wakefield.

In October, Blanca brought on John Guitar from Florida East Coast Industries as managing director and vice chair. Guitar, who plans to lead the statewide expansion of the Brickell-based commercial brokerage, said he expects the property management division to include existing clients and new buildings.

Facing competition from co-working companies like WeWork, landlords are increasingly looking to build a sense of community in their buildings with unique programs, Blanca and Guitar said.

Romero’s team includes Arturo Cepero, a CPA and certified fraud examiner, and Diana Pubchara, chief marketing officer. Pubchara will focus on creating customized programs for landlords and will oversee brand development, according to a release.