By Katherine Kallergis
Blanca Commercial Real Estate is jumping into property management.
Tere Blanca’s company announced it brought on Peter Romero to lead the new division. Romero previously managed an office and mixed-use portfolio of more than 1 million square feet at Taylor & Mathis and Cushman & Wakefield.
In October, Blanca brought on John Guitar from Florida East Coast Industries as managing director and vice chair. Guitar, who plans to lead the statewide expansion of the Brickell-based commercial brokerage, said he expects the property management division to include existing clients and new buildings.
Facing competition from co-working companies like WeWork, landlords are increasingly looking to build a sense of community in their buildings with unique programs, Blanca and Guitar said.
Romero’s team includes Arturo Cepero, a CPA and certified fraud examiner, and Diana Pubchara, chief marketing officer. Pubchara will focus on creating customized programs for landlords and will oversee brand development, according to a release.